First Customer

We're a group of entrepreneurs, investors and technical experts who love the entrepreneurial ecosystem and share a core set of beliefs.

• Chase customers not perfection:
  
  • You need feedback to reach product market fit.
  • FirstCustomer prioritises early MVPs to validate market assumptions.
• Successful founders are always learning:
  
  • Learning about customer needs is essential to all founders.
  • FirstCustomer empowers and pushes founders to make their first sales.
• Successful startups need financial discipline:
  
  • Successful founders are frequently frugal.
  • FirstCustomer rapidly iterates towards acquiring your first customer, incurring only essential costs.
• Profitability ensures flexibility:
  
  • Excessive investment breeds inefficiency and constrains your company.
  • FirstCustomer prioritises profitability to ensure future flexibility.
• Founders move faster when in control:
  
  • Small companies don't require boards, they need a founder with vision and purpose.
  • FirstCustomer always backs the founder.

How we help?

We get involved at the very start of entrepreneurial journey, helping shape your path to success.

We're interested in helping break down your product into it's component parts and plotting the most cost effective path to your first sale.

Most businesses don't need huge teams, expensive marketing or sales teams - they need a laser focus on a few core objectives and hep finding the best route there.

Who we help?

• Costs: Starting new ventures doesn't have to be costly.
• Control: StartUps succeed best if the entrepreneur can avoid fundraising distractions.
• Connections: Having instant access to talent, experience and connections, turbo charges a startup.